Better Outcomes

Let's take your firm to the next level

Strong opinions on building and scaling your software services business using real lessons.

Level up every Tuesday in under 5 minutes!


Most service firms are built upside down and can't scale but that doesn't have to be your story. Not if you don't want it to be.

If you're married to slinging billable hours, you won't like me. Because billable hours are for rookies, shady motels, and sweatshops.

Even Ron Burgundy agrees with me here!

Still don't believe me? Here are 10 sarcastic reasons to stick with billable hours that should piss you off if you're an actual human being.

Had enough? Ready to level up?


No one wants someone talking at them. It doesn't feel good. Especially, if it's all theory without practical experience to back it up.

I know you know what I'm talking about so I won't waste time blowing smoke up your ass. Plus that just sounds gross and mildly unpleasant.

So, here are some lessons I learned the hard way. This isn't everything I know so if you like my stuff, join the Better Outcomes community today.

Seen enough? Ready to level up?